The world remembers the one who was first but they recognize the one who has revolutionized it.
For instance, Motorola made the first cell phone but Nokia made it user friendly which was again brought to perfection by iPhone.
Google was never the first search engine but how remarkably they have refined themselves that we use the “Google” as a verb.We don’t search we google.
Myspace and Batchmates started social media in terms of friends keeping in touch but it was Facebook who took it to next level.
Being first doesn’t guarantee a long lasting success. Being pioneer does offer an opportunity to enjoy an advantage, as long as you are smart enough but if you want to hold sway over the industry you have to be crème de la crème.
When we started Pickarta we were just a small fish in this craetive ocean and other agencies were the sharks but we kept ourselves stuck to the basic principle of delivering the best to the consumers. I wasn’t the first but I knew I could be the best. I had a toe in the water and I made a splash. Pickarta has always stood out from others in terms of performance, delivery and professionalism.
In this ever evolving advertising universe everyone is blowing bubbles of ideas but not all of them sustain and fly high. New and improved ideas are always wowed. It’s a package ,how well you connect with the marketer, how deeply you understand their needs, teamwork and most importan is how marvelously you execute. You are going to lose the market if you are not heedful of the changing market. Creating a market and demand and then sustaining it is a challenging task.
Pickarta believes in being best than being first and due to this attitude we have sustained in this constant and continuous changing industry.